Since the New Aesthetics panel at SXSW and more importantly the following essay by Bruce Sterling, the topic seems to pop up everywhere. And I have to say, I got very excited about the idea myself. Although, there are only vague descriptions (for example here) of what it is, everyone is talking about it. Interestingly the New Aesthetics movement seems to be something actually new and might become a nice addition to our retro, post and neo culture. Which reminds me of wonderful“Rookie Magazine” a fascinating piece of culture, which could probably be on the opposite end of the “New Aesthetics”. Rookiemag is an online magazine for teenage girls (makes me want to be 14 again), which publishes content 3 times a day, 5 days a week and is run by 15 year old Tavi Gevinson (she started her career with 13 and is now editor-in-chief and founder of the magazine).